Advantages of Using Responsive Web Design for Search Engine Optimization

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Responsive web design is the process of optimizing websites in such a way that they can be accessed across various platforms and devices by internet users. The designers go out of their way to ensure that their software can e accessed by a majority of the users in an easy and efficient way. According to recent research statistics, it’s been found out that many people prefer browsing the internet using their mobile devices as opposed to doing it on the computers. It is, therefore, becoming increasingly necessary for companies to take up responsive website design when working on the online marketing strategies. Ensuring that your website is optimized to work on several different devices has numerous advantages. Below are discussed the various benefits that can accrue from responsive website design.

Enhances User Experience
Internet users are easily able to browse through a website with responsive design. This means that users can find whatever they are looking for in less time, thereby improving their experience of browsing. Websites are usually ranked on search engines depending on the time spent by users on the site.The better the usability, the more the time users are willing to spend browsing.And the result of this will be enhanced ranking for your site.

Enhances Social Sharing
In the current business environment, social media marketing is everything. Every business is therefore working hard to get users to share and engage with them on social media platforms. You therefore need to ensure that your website is designed such that users can easily link up and share content on social sites if you want to enjoy this benefit. Responsive website design is the only way to ensure this happens, resulting in the enhanced online presence and increased opportunities for selling your product.

Eliminates Duplication of Content
It’s possible to create two separate websites for access by both mobile and computer users. This is accomplished by creation of two separate urls, after which you’ll have to copy the same content on both websites. This is both cumbersome and wastes resources. Responsive website design will enable you avoid this wastage by making it possible for the site to be accessed across different devices. The result of this will be improved website ratings across the various search engines.

Enhanced Speed of Page Loading
Most search engines use the page loading speed to rank websites. Sites that take more time to load are less preferred to those that take less time. Internet users always keep away from those websites with lower loading speeds because they end up being frustrated when using such sites. Making use of responsive website design will ensure substantially increase the speed of your website, meaning that you will boost your ranking in the search engines.

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